Altria Group Distribution Company (AGDC) 2026 Digital Trade Program Requirements 

Overview

Altria Group Distribution Company (AGDC) has announced their 2026 Digital Trade Program (DTP) and AGDC Personalization Plus (P+) offerings. Changes to include a new Tier 4 offering, along with new requirements impacting Tiers 2 & 3. Changes will be effective January 1, 2026, subject to change. For complete details, please contact your AGDC representative. 

PDI is helping Chain Retailers and Independent Operators prepare for these upcoming changes. The charts below provide the retailer requirements, along with the PDI Solution available to meet these requirements. 

Get started today by scheduling your free consultation. A PDI specialist will be in touch to discuss your readiness for the new Altria tier-level requirements. 

To help navigate AGDC’s new requirements, below is the tier-level summary, including retailer requirements and the PDI solutions to meet these requirements.

Chain Retailers

Retailer RequirementsPDI Solutions
Tier 1
Submit Altria Tobacco Operating Company (ATOC) scan data reports to Altria for reimbursement per tobacco transaction MarketLink or Skupos Scan Data
Tier 2
Implement Age Validation Technology (AVT) AVT is enabled through a retailer’s Point of Sale and a 2D scanner, and validated by the Altria repPDI does not provide Age Validation Technology (AVT)
Participate in any Altria ATOC loyalty programs that you have AGDC Operating Company contracts for and a minimum of at least 1 Altria ATOC loyalty programPDI Loyalty
Tier 3
Integrate Electronic Age and Identity Verification (EAIV) technology within the reward program mobile app enabling loyalty program member to confirm ATC21+ eligibility or utilize Age Segmentation (3+ AVT or 10+ tobacco purchases) capabilities to validate member is an ATC21+PDI Age Verify
+
PDI Experience Designer
Place Altria ATOC Offers redeemable in store in digital platform, in the #1 position by tobacco category to ATC21+PDI Loyalty-integrated Mobile App
Send at least 3 digital communications (any combination of push or email) featuring Altria offers/promotions to ATC21+ per quarter and submit relevant digital data filesPDI Experience Designer
Tier 4
Enable Personalization Plus (P+) offers via Altria’s P+ APIs for ATC21+ consumers PDI Loyalty – Tobacco Subscription
Send 1 communication per month to eligible consumers (LIDS) promoting Personalization Plus (P+) offersPDI Experience Designer

Tier-levels to include all previous tier-level requirements. For instance, Tier 2 must also include Tier 1 requirements.

Independent Operators

Retailer RequirementsPDI Solutions
Tier 1
Submit Altria Tobacco Operating Company (ATOC) scan data reports to Altria for reimbursement per tobacco transaction Skupos Scan Data
Tier 2
Implement Age Validation Technology (AVT) AVT is enabled through a retailer’s Point of Sale and a 2D scanner, and validated by the Altria repPDI does not provide Age Validation Technology (AVT)
Participate in any Altria ATOC loyalty programs that you have AGDC Operating Company contracts for and a minimum of at least 1 Altria ATOC loyalty programSkupos Engage Loyalty
+
Corner Rewards Program
Tier 3
Integrate Electronic Age and Identity Verification (EAIV) technology within the reward program mobile app enabling loyalty program member to confirm ATC21+ eligibility or utilize Age Segmentation (3+ AVT or 10+ tobacco purchases) capabilities to validate member is an ATC21+Skupos Engage Loyalty
+
Corner Rewards Program
Place Altria ATOC Offers redeemable in store in digital platform, in the #1 position by tobacco category to ATC21+
Send at least 3 digital communications (any combination of push or email) featuring Altria offers/promotions to ATC21+ per quarter and submit relevant digital data files
Tier 4
Enable Personalization Plus (P+) offers via Altria’s P+ APIs for ATC21+ consumers Skupos Engage Loyalty
+
Corner Rewards Program
Send 1 communication per month to eligible consumers (LIDS) promoting Personalization Plus (P+) offers

Tier-levels to include all previous tier-level requirements. For instance, Tier 2 must also include Tier 1 requirements.

Other helpful resources

PDI Loyalty

Learn more about
PDI Loyalty integrated solutions to elevate your loyalty program

CStore Essentials

Solutions built for Independent Operators—including Skupos Scan Data and Engage Loyalty 

Loyalty Insider 

Stay connected to the latest in convenience loyalty—from PDI and across the industry with C-Store Loyalty Insider

Schedule Your Readiness Consultation

Thank You for Connecting. A PDI specialist will be in touch to discuss your readiness for the new AGDC tier-level requirements.