Insights and Analytics

Unparalleled insight into real-time performance. Leverage market basket and shopper data for your convenience store or CPG brand.

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Our Latest Insight

Learn what c-store consumers are saying in our GasBuddy survey

We Turn Data into Actionable Insights

Get the data you need to optimize your business. Whether you’re a convenience retailer or CPG brand, our insights tools help you monitor business trends, build loyalty, measure promotions, optimize merchandising, and maximize profits.

For C-Stores 

Get real insight into how your promotions are performing with shopper and basket data. With PDI Retail Insights you can measure changes in customer behavior and get details to determine how one promotion is affecting sales on other items in the same category.

You can also ensure you’re stocking the right products. Determine what brands or categories generate the most incremental value for your location, what is underperforming, and when peak and off-peak times occur so you can make real-time adjustments.

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For CPG Brands

Identify opportunities from a national level down to local markets with shopper and basket insights. Our customer behavior data is collected from over 5 billion records, giving you the ability to monitor the effectiveness of your promotions and understand your customers better.

Get in Touch

If you’re interested in learning how PDI Insights and Analytics help you perform better, let us know.

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