Executive Overview
HQ: Appleton, WI since 1951
Industry: Wholesale
Solution: PDI Marketing Cloud Solutions, Elevate CR
Business Challenges
- Need to evolve loyalty strategy to retain dealers
- Desire to increase gallons purchased
- Modernize existing Open Roads Rewards loyalty program to meet increased competition
- Upgrade from base-level CPG program to a comprehensive, feature-rich loyalty solution
Solution Overview – PDI Marketing Cloud Solutions
Attract and retain more loyal customers and drive the greatest financial success with a scalable, cloud-based platform for managing, measuring, and monetizing fuel-based loyalty programs.
Read more about PDI Marketing Cloud Solutions
The configurable offer management system allows dealers to assess and tailor offers, discounts and promotions to each customer based on shopper behaviors and preferences.
Customer Results
- Deeper customer engagement through revamped loyalty program
- Increased repeat visits and foot traffic
- Created incentives for customers to fill up more
- Increased revenue at US Oil retail operations.
“Over the past seven years, the Open Road Rewards loyalty program has seen great success and we knew PDI’s loyalty technology and marketing services would not only benefit our dealers but would ultimately drive revenue growth for our business as more gallons are being purchased across our network.”
– Paul Williams, Marketing Manager at U.S. Oil
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Find out how PDI connects petroleum-centric business with the technology and data needed to excel.