PDI Releases 2020 Study Revealing the Impact of COVID-19 on Loyalty Programs and Rewards Currencies

This year’s Road to Rewards Report provides a pulse on changing consumer preferences and retailer strategies.

ATLANTA, GEORGIA – October 13, 2020 (Business Wire) — PDI, a global provider of ERP, fuel pricing, supply chain logistics, and loyalty solutions for the convenience retail and petroleum wholesale industries, has released its 2020 Road to Rewards Report: Navigating Loyalty in a Pandemic.

“We’ve all seen the effects unexpected disruptions like COVID-19 can have on consumer sentiment and behavior,” said Brandon Logsdon, president and general manager, Marketing Cloud Solutions and Fuel Pricing, PDI. “The report validates the importance of loyalty programs and shows how they can help businesses grow profitably by making data-driven decisions to adapt to changing consumer preferences.”

Key findings from the 2020 Road to Rewards Report:

  • Loyalty is an effective tool for engaging consumers, even during a pandemic: 95 percent of decision-makers said their companies have loyalty programs.
  • Shelter-in-place orders impacted the popularity of fuel savings: 60 percent of consumers said they were earning or actively earning fuel savings rewards—a decrease over previous years.
  • Consumers value flexibility in their loyalty programs, including more ways to earn and redeem: Only 6 percentage points separated the top five most popular types of loyalty programs.
  • Using technology to enhance the customer experience is a top priority: 30 percent of decision-makers said their top initiative after the pandemic subsides is to implement a loyalty program mobile app and cashierless checkout, 29 percent said in-store customer experience and 25 percent said mobile ordering/delivery.

Arlington Research conducted the survey for the report, which includes U.S.-based responses from 2,500 consumers, 250 convenience retailers, and 150 decision-makers who work for retailers, grocers or consumer packaged goods brands.

About PDI Technologies, Inc.

Professional Datasolutions, Inc. is now PDI Technologies, Inc.

With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards® program and GasBuddy, two popular brands representing 15 million monthly users. pditechnologies.com 

For more information, contact:
Kelly O’Brien, pr@pditechnologies.com