Southeastern Grocers Joins the Fuel Rewards® Program as Excentus Powers New Loyalty Program

DALLAS, TEXAS, August 06, 2018 (Business Wire) – Excentus, a leading loyalty marketing firm recently acquired by PDI Software, is resuming its relationship with Southeastern Grocers (SEG). Featuring cents-per-gallon savings at Shell, the company’s new and improved loyalty program, SE Grocers rewards, will also offer customers the ability to save on groceries at its more than 575 major supermarket stores beginning this summer.

SE Grocers rewards will give customers the opportunity to earn points on purchases made at BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, and redeem those points for savings on groceries and on fuel at participating Shell and other select fuel stations.

“We are thrilled to renew our relationship with Southeastern Grocers, and to welcome them back to the Fuel Rewards® program,” said Brandon Logsdon, President of Excentus. “We are developing the SE Grocers rewards program to meet the expectations of their customers. The clear value of cents-per-gallon savings, the ability to earn points, and more flexibility in redemption options will drive greater engagement and repeat business.”

Bringing back fuel savings and more perks

According to a consumer survey conducted prior to the transition of the loyalty program, many Southeastern Grocers’ shoppers valued the ability to redeem their rewards for savings on fuel, specifically at Shell stations. Most consumers ranked savings on fuel and on groceries as providing greater value than other types of rewards. This sentiment aligns with broader market trends in North America; U.S. consumers consistently rank fuel savings as one of their preferred loyalty currencies according the Road to Rewards 2017 report and survey.

“We listened carefully to our customers and responded by providing them with additional value through cents-per-gallon fuel savings, which is core to the Fuel Rewards® program,” said Anthony Hucker, President and CEO of Southeastern Grocers. “Our new program will reward our most loyal customers through targeted bonuses, while all customers will be able to earn points for purchases at any BI-LO, Fresco y Más, Harveys and Winn-Dixie stores – and all with the flexibility to redeem points at the register or the pump.”

Everyday value and simplicity

The decision by Southeastern Grocers to include the Excentus-powered Fuel Rewards® program and its currency is further proof that multi-merchant loyalty strategies are successful – provided they deliver real value to customers. The simplicity of programs like SE Grocers rewards and the strength of fuel savings as a rewards currency resonates strongly with U.S. consumers, and that is reflected in Southeastern Grocers’ decision to work with Excentus.

“At its core, loyalty is about understanding your customers and giving them relevant, worthwhile rewards in exchange for their business,” continued Logsdon. “Southeastern Grocers learned that their customers found great value in both cents-per-gallon fuel savings and savings on grocery purchases, and we’re proud to create a program that meets both SEG’s and their customers’ needs.”

For more information about Excentus, the Fuel Rewards® program and the new SE Grocers rewards program, or to speak with Brandon Logsdon, please contact Vanessa Horwell at (305-749-5342 ext. 232) or Emily Bowe at (305-749-5342 ext. 246). For more information about Excentus, please visit

About Excentus Corporation

Excentus, a leading loyalty marketing and technology firm specializing in the design, development and implementation of loyalty programs, was acquired by PDI in 2018 to expand PDI’s retail enterprise software portfolio, helping convenience store retailers and petroleum wholesale marketers thrive in a digital economy. Excentus offers a scalable, cloud-based platform to manage, measure, and monetize fuels-based loyalty programs. Drawing on the success of Excentus’ owned and operated Fuel Rewards® program, which has grown to more than 14.5 million members and over $1 billion in fuel purchases, Excentus serves national and regional brands, Consumer Packaged Goods (CPG) manufacturers, grocery chains, convenience retailers and their customers. Over 1,200 customers operating more than 100,000 locations trust PDI to optimize their entire operations—now including loyalty—whether they are a single site, multi-site, dealer or franchise operator. To learn more about Excentus visit and for more information about PDI visit

About Southeastern Grocers

Southeastern Grocers, Inc, (SEG) parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit and

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future.

About PDI Technologies, Inc.

Professional Datasolutions, Inc. is now PDI Technologies, Inc.

With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards® program and GasBuddy, two popular brands representing 15 million monthly users.

For more information, contact:
Kelly O’Brien,