As innovation across the convenience store industry accelerates, data insights are playing a pivotal role in shaping its trajectory. To keep up, you need a solid strategy that maximizes the value of data across your entire organization.
The abundance of data in convenience retail
Today, it’s not usually a question of whether you have enough data. Most organizations report having more than enough data—they just don’t always know what to do with that data.
Across the US convenience channel, PDI licenses transaction data representing more than $40 billion in c-store sales annually. We also publish timely reports, such as the “Tracking Convenience Report: From the Pump to the C-Store,” leveraging the data collected to deliver key industry analysis and insights.
The convenience retail industry itself is a massive source of real-time transactional data. According to NielsenIQ, the convenience channel accounts for 15% of all Consumer Packaged Goods (CPG) sales in the US. Moreover, the average American fuels up more than three times per month, equating to 14.6 billion fill-ups annually.
Add it all up, and there’s a wealth of consumer insights to be gained from convenience store transaction data. But how do you turn it into an asset for your business?
The unique PDI advantage
If you’re unsure how best to extract the value of convenience store data, PDI experts can help. At PDI, data is at the heart of everything we do. We can help you capture data, access it on your terms, and identify innovative ways to turn it into business value.
In the retail environment, we derive insights from receipt-level transactions and loyalty program data. This robust, timely information is already empowering businesses to act proactively and strategically, giving them a true competitive edge.
The PDI advantage lies in the depth and variety of data we collect—receipt-level store transactions, fuel pricing, loyalty programs, and first-party data specific to the convenience retail market. That data comes from sites ranging from the largest chains to independent operators, providing a more complete picture of consumer behavior across the entire industry.
You can use these same data sets to analyze market basket and shopper behavior trends like never before. It’s the first step in uncovering insights and using them to inform your decision making and develop more effective business strategies.
Turning data into actionable insights
To stay ahead of your competitors, it’s critical to transform raw data into actionable insights that drive meaningful strategies. We’ve designed PDI Retail Insights to do exactly that.
With PDI Retail Insights, you can:
- Analyze promotion performance to see what’s working best
- Measure distinct changes in customer behavior over time
- Assess how promotions on one item affect sales in related categories
- Ensure you’re stocking the right products at the right time
- Identify underperforming brands or categories
- Adjust to peak and off-peak times with real-time data
By leveraging these insights, you can make better-informed decisions, deliver timely and relevant offers to your customers, and ultimately increase both loyalty and profitability.
Turning data into income
Beyond operational improvements, PDI can also help you unlock new revenue streams through your data. By analyzing billions of customer records and transaction data, PDI aggregates this information to create a more valuable resource for retailers and CPG brands alike.
PDI Data Services offer a wide range of options designed to turn your data into income. By sharing your data with third parties—such as CPG brands—you can monetize it to create new revenue opportunities while strengthening your supplier partnerships. This transformative approach helps ensure that your data not only drives internal growth but also becomes an asset that contributes directly to your bottom line.
Realizing the data-driven future of convenience
When you have the right data-driven insights, you can make smarter, more profitable decisions. From delivering personalized offers that build customer loyalty to creating innovative partnerships that generate new income streams, PDI can help you unlock the full potential of your data.
Discover how to transform your data into actionable insights—and income—with PDI.
Transform data into actionable insights
Ready to explore how we can help elevate your data strategies and opportunities?