All signs point to 2022 as being a critical year for fuel and convenience retailers to strengthen their relationships with consumers. To accomplish this, you’ll need to leverage a variety of new and emerging consumer engagement technologies.
Building longer-lasting and more meaningful relationships with your customers will require you to gain deeper insight into their mindset and behavior — so you can better predict what they want, when they want it, and how they want it.
Watch for the following trends to gain traction throughout 2022 and beyond, with savvy retailers doubling down on consumer engagement initiatives such as:
- Modernizing the way their customers search for and purchase fuel
- Going beyond the pump to connect with consumers through mobile apps
- Differentiating their brands with unique loyalty programs that deliver greater value
- Creating more compelling offers to attract fuel consumers inside the c-store
To stay on top of these and other industry trends, be sure to sign up for the GasBuddy Fuel Availability Tracker.