If you’re part of the convenience world, you’ve probably heard a lot about Electronic Shelf Labels (ESLs) lately—for good reason. And, if you’ve been in a c-store recently, there’s a good chance you’ve seen ESLs in action. For retailers, the potential benefits of ESLs are extremely compelling.
Replacing old paper tags offers a wide variety of advantages that can enhance your operations, improve your margins, and create a better shopping experience for your customers. I had a fun time getting some hands-on experience with PDI Electronic Shelf Labels at the recent NACS Show as part of our “Connected Convenience Store” exhibit.
The ESL display attracted a lot of attention from attendees. I answered a lot of questions about how ESLs work, but most people wanted to know what kind of ROI was possible.
The most common benefits that resonated with NACS attendees were the ability to efficiently deploy price updates, product details, and even promotions or images directly to store shelves in real time. These modern labels not only streamline in-store operations but also give your store a sleek, high-tech look—especially with those eye-catching digital v-rails!
However, what really differentiates PDI ESLs from other vendors isn’t just how they look—it’s how seamlessly they integrate with your existing systems.
The PDI Enterprise ecosystem advantage
Unlike standalone solutions from other vendors, PDI Electronic Shelf Labels are fully integrated with PDI Enterprise and Pricebook, making them a natural extension of your back-office infrastructure. This integration allows you to maximize the value of your existing technology investment while reducing operational complexity. For example, you can update prices, product details, and promotions in just minutes—and because the system is synchronized with your POS, everything stays automatically updated and accurate across the board.
Not only does this level of integration make price changes seamless and efficient, it also enhances your in-store digital media ecosystem. That gives you a fast and easy way to launch targeted pricing and promotions that can elevate the overall shopping experience. This integration also lays the foundation for a future-ready retail media network strategy, positioning your store for long-term success in an increasingly digital world.
Why PDI ESLs improve efficiency and profitability
If paper-based pricing updates are eating up too much of your team’s time and resources, PDI ESLs can significantly boost operational efficiency. Automating this labor-intensive process not only frees up your staff to focus on what really matters—customer engagement—but also delivers a quick return on investment. Moreover, the ability to update pricing and promotions instantaneously leads to more accurate pricing, improved margins, and a smoother in-store experience for your customers.
If you’re looking for new ways to modernize your c-stores while building on technology you already know and rely on, it might be time to explore how PDI ESLs can give your business a competitive edge.
Want to explore ESLs further?
Learn more about Electronic Shelf Labels and connect with an expert to see how fast your ROI can be.