Did you know that 70% of all convenience retail spending happens at independent and small-chain stores? For Consumer Packaged Goods (CPG) brands seeking growth, this statistic reveals an enormous yet underutilized opportunity to promote their products in the convenience market. It can also lead to a potential goldmine of consumer data and insights.
However, the value isn’t simply a one-way street. Improved collaboration between c-store retailers and CPG brands can position retailers to tap into a bigger share of brand spending that leads to higher store profitability.
Get the inside scoop from industry experts in the on-demand webinar “Unlocking C-Store Growth: Independent Retailer Data Insights” as they share unique insights gained from decades in the data analytics and convenience retail market:
- Ryan Griffin, VP of Business Development and Brand Partnerships at PDI Technologies
- Jeff Hassman, VP and General Manager of Data Services at PDI Technologies
Together, Ryan and Jeff will pull back the curtain on one of retail’s best-kept secrets: the remarkable power of independent convenience store data. Surprisingly, many CPG brands and retailers haven’t fully tapped into this wealth of consumer behavior data.
Tap into expert insights
These industry veterans will take you on an illuminating journey that reveals intriguing correlations that challenge conventional wisdom. For instance, you’ll discover the unexpected relationship between fuel prices and in-store purchasing behavior—a pattern that breaks with common assumptions and exposes new opportunities for strategic planning.
This webinar will also:
- Reveal the value of transaction-level insights from independent and small-chain c-stores
- Explain the value of improved collaboration between CPG brands and c-store retailers
- Cover what industry trends to expect in 2025
Join the forward-thinking professionals who understand that the future of retail success lies in understanding the complete picture—not just the easy-to-reach data from major chains. After this webinar, you’ll be able to directly translate these insights into actionable strategies for thriving in this large but underserved market.
Whether you’re a CPG brand looking to optimize product placement or a retailer seeking to improve your market position, this webinar will show you how to work toward mutual success. It’s a practical way to sharpen your competitive edge and connect with an enormous audience of c-store shoppers that your competitors might be missing.
Watch the on-demand webinar “Unlocking C-Store Growth: Independent Retailer Data Insights.”
Position your business for continued success
By “Connecting Convenience” across the industry ecosystem, PDI can help you and your business succeed regardless of what market dynamics you face. Contact us today to learn how we can help you transform your business.
Pre-register for PDI Connections Live 2025
Ready to expand your skills and industry expertise? You can now pre-register for Connections Live 2025 in Denver, Colorado. Don’t miss out on the industry’s premier training and networking event!