Optimized Fuel Pricing to Boost Profits: Applegreen Case Study

Executive Overview

Industry: Convenience Retail

Size: 472 Stores

Solution: PDI Fuel Pricing Retail

Business Challenges

  • Lacked a price optimization tool to ensure competitive, profitable prices at the pump
  • Difficulty integrating with critical internal and external systems
  • Information silos created limited operational visibility across multi-site operation
  • Needed near real-time, multi-source insights, including competitor and historical data

Solution Overview – PDI Fuel Pricing

Through our world-class pricing engine and deep understanding of their unique business problems, we help retailers and wholesale B2B fuels marketers around the globe improve price performance and decision making. With PDI Fuel Pricing, determine the best pricing strategies for your business, optimize your profits and customize pricing rules based on trends and analytics.

Read more about PDI Fuel Pricing

PDI’s Fuel Pricing solution enabled multi-sourced data collection to predict price elasticity and recommend best prices.

Customer Results

  • Realized significant time savings due to automated and centrally-managed fuel pricing program
  • Eliminated information silos resulting in better site-level visibility across the entire operation
  • Created competitive, profitable fuel pricing strategy with near real-time, data-based insights
  • Seamless integration with internal and external systems resulting in improved data integrity

“It’s a great system that allows us to see fuel liters and margin, year on year, week on week, day on day. It’s an essential part of running a fuel business.”

– Applegreen

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Find out how PDI connects petroleum-centric business with the technology and data needed to excel.