Continued Customer Connection: Corrib Oil Case Study

Executive Overview

HQ: County Mayo, Ireland

Industry: Convenience and fuel retail

Size: 21 fuel depots; 33 service stations

Solution: PDI Loyalty

Business Challenges

  • Improve customer retention and average in-store spend
  • Build a more engaging brand identity
  • Increase market share through competitive differentiation

Solution Overview – PDI Loyalty

PDI Loyalty is a powerful, flexible solution that provides a 360° view of your customers.

  • Analyze basket-level data for both in-store and online purchases to identify opportunities to
    increase customer frequency and spend.
  • Create personalized, compelling customer offers and promotions.
  • Design and execute marketing campaigns to more effectively engage existing customers and attract new ones.

Learn more about PDI Loyalty

The insights from the PDI Loyalty solution have allowed Corrib Oil to make better marketing decisions across its business.

Customer Results

  • 68,913 active members
  • €16.50 – Average loyalty spend
  • 54.5 – Average amount of loyalty transactions per member per year

“We can both reward customer loyalty and gain valuable insights into our customers’ behavior, leading to a deeper understanding of our customer base.”

– Corrib Oil

Download Case Study

Find out how PDI connects convenience-centric businesses with the technology and data needed to excel.