Building Loyalty for the Long Haul
Maxol worked with the PDI Sustainability Solutions experts to:
- Highlight Maxol’s commitment to sustainability
- Appeal to consumers who want more eco-friendly purchasing options
- Create greater long-term value for the Maxol brand
Business Challenges
- Create long-lasting brand affinity with differentiated fuel offerings
- Incentivize eco-conscious non-customers to switch to Maxol Premium Fuel
Solution Overview – PDI Sustainability Consulting and Solutions
Whether you’re just starting out or well into your sustainability journey, PDI offers turnkey solutions and expert consulting services that help you differentiate your brand with eco-friendly programs your customers will love. Now you can get a custom-built program with measurable performance and independently verified results.
Read more about PDI Sustainability Solutions
Customer awareness of the carbon offsetting program has been 4X higher than anticipated.
Customer Results
- Differentiated Maxol Premium Fuel with best-in-class carbon offsetting program
- Increased brand affinity for both existing and non-customers
- Improved reporting and measurement to better track program performance
We’ve seen very positive customer response to the sustainability program, with over 30 million litres of Maxol Premium Fuel offset via certified carbon offset projects across the globe.
– Maxol
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