Greater Customer Loyalty: totalhealth Case Study

Executive Overview

HQ: Dublin, Ireland

Industry: Pharmacy

Size: 70 independent pharmacies

Solution: PDI Loyalty

Business Challenges

  • Create an integrated system across independent pharmacy ePOS systems
  • Build a consumer-facing brand
  • Capture basket-level data, calculating and converting into points
  • Store, manage, and access large volumes of customer data

Solution Overview – PDI Loyalty

PDI Loyalty is a powerful, flexible solution that provides a 360° view of your customers.

  • Analyze basket-level data for both in-store and online purchases to identify opportunities to
    increase customer frequency and spend.
  • Create personalized, compelling customer offers and promotions.
  • Design and execute marketing campaigns to more effectively engage existing customers and attract new ones.

Learn more about PDI Loyalty

The PDI Loyalty solution has been an integral part of growing the totalhealth brand.

Customer Results

  • 76,390 active members
  • 39% increase in the average loyalty member transaction spend (€22.06) vs non-loyalty transaction (€15.88)

“PDI was able to deliver a system that can manage all our loyalty customer engagements and run points promotions and special offers across the entire group.”

– totalhealth

Download Case Study

Find out how PDI connects convenience-centric businesses with the technology and data needed to excel.