Keeping the EV Customer Plugged In

More than two-thirds of electric vehicle owners say it is very important for c-stores to have charging stations.

True story: A neighborhood teen wanted to buy his first car, but was a few dollars short. His father chipped in, but told his son that he would be responsible for gas money. What did this intrepid Gen Zer do? He bought an electric vehicle (EV) so that he could charge it on his father’s electric bill. Smart? I think so, but his father was less than amused.

Whatever the reason behind the purchase, younger consumers are leaning toward owning an EV. As the 2023 Convenience Store News Realities of the Aisle Study found, a higher percentage of Gen Z and millennial c-store shoppers currently own an electric vehicle, compared to other generations. Considering these cohorts will presumably be shopping at convenience stores for the next 40-plus years, it is just one more reason for convenience retailers to step up their EV charging game.

Read more at Convenience Store News