Majority of U.S. Consumers Will Pay More for Sustainable Products

Inflation and economic uncertainty may be challenges to many consumers, but more than two-thirds of Americans (68 percent) are still willing to pay more for environmentally sustainable products than their competitors that are not sustainable, according to the third Business of Sustainability Index (BOSI) by PDI Technologies Inc.

Data shows steady growth in demand for sustainability across the United States, as the percentage of customers willing to pay for their values keeps growing: 64 percent of Americans said they would pay more for sustainable products in BOSI 2021 and 66 said the same in BOSI 2022.

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