The majority of US consumers will pay more environmentally friendly products—including some demographic groups you might not expect to feel that way. But they don’t necessarily think companies are doing a good job reducing their carbon footprint. Plus, Gen. Z is leading the way when it comes to vigorously pushing corporations to reduce their carbon footprint.
Those are some of the findings of the third annual Business of Sustainability Index, a survey of over 1,000 American consumers conducted by PDI Technologies.