Study Finds An Inflection Point In Consumers’ Green-Buying Behavior

The majority of US consumers will pay more environmentally friendly products—including some demographic groups you might not expect to feel that way. But they don’t necessarily think companies are doing a good job reducing their carbon footprint. Plus, Gen. Z is leading the way when it comes to vigorously pushing corporations to reduce their carbon footprint.

Those are some of the findings of the third annual Business of Sustainability Index, a survey of over 1,000 American consumers conducted by PDI Technologies.

Read more at Forbes