PDI Data Services

Unlock the Power of Fuel and Convenience Store Data

Solve your critical business challenges with a variety of PDI Data Services.

NAMER

Whatever your industry, PDI delivers actionable insights you need to make informed decisions and continue to drive business growth.

For CPG brands, site-level transaction details and first-party consumer data provide greater clarity on product sales performance and facilitate targeted marketing programs to increase sales and market share.

Financial institutions can optimize investment decisions by using near-real-time transaction data on company sales performance in the convenience retail channel, adding insights on top of transaction data from other retail channels.

Data aggregators serving the MarTech advertising community can use our first-party consumer data from the convenience store channel to enrich their datasets and provide a more comprehensive view of their consumer database.

Illuminate Market Trends and Customer Behavior

Comprehensive fuel pricing and c-store transaction data provides deep insights into market dynamics and consumer preferences, helping you stay ahead of the competition

Optimize Product Placement and Pricing

Merchandise transaction feeds help you identify top-selling products, optimize inventory, and maximize your revenue across locations

Personalize Your Marketing Efforts

Shopper performance data helps you create targeted marketing campaigns based on actual purchasing behavior, increasing customer engagement and loyalty

Key Features

Vast Data Network

Access insights from thousands of fuel retail locations and convenience stores across North America.

Complete Solutions

From fuel pricing to merchandise transactions, access the data you need to make informed decisions.

Real-time Insights

Stay updated with daily or intra-day data feeds.

Secure Delivery

Receive data through secure channels that integrate seamlessly with your existing systems.

Multiple Formats

Access multiple flexible formats to suit your needs, including direct integration through Snowflake.

Shopper Attributes

Leverage first-party data to boost engagement with personalized experiences and precise targeting.

PDI Data Services Catalog

Data FeedIdeal ForBenefitsKey Features
Convenience Consumer 360CPG Brands
AdTech
MarTech
Enhance targeting with comprehensive consumer insights from the fuel and convenience retail sectorDemographics, purchasing behavior, geolocation, digital interactions
C-Store Merchandise SalesCPG Brands
Financial Institutions
Analyze merchandise performance across geographies and measure marketing impactMarket basket details, combinable with fuel transactions and shopper ID
C-Store Fuel SalesCPG Brands
Financial Institutions
Correlate fuel metrics with merchandise performanceDetailed fuel transaction data, combinable with merchandise transactions and shopper ID
C-Store Shopper PerformanceCPG Brands
Financial Institutions
Understand changing consumer behavior based on transactionsShopper IDs derived from masked credit card transaction data
Consumer Identity SupplementIdentity Service ProvidersBuild out your identity spine with attributes from a wide range of consumer programsFirst-party consumer data points available on a per-user basis
Retail Fuel PricesFinancial Firms
Government Agencies
Others
Access current and historical retail fuel prices for informed decision-makingReal-time and historical fuel prices by site, grade, or aggregated by location and time
Retail Fuel Site AttributesVarious IndustriesGet a comprehensive view of the fuel-selling convenience store retail landscapeLocation and key attributes of all fuel-selling retail locations in the US and Canada

Ready to Overcome Your Data Challenges?

Let PDI Data Services empower your decision-making with actionable insights about the convenience store industry.

Thank you for your interest! A member of our team will be reaching out.