National Loyalty Leaders to Present at CRMC 24 

The Fuel Rewards® program offers integrations with many popular brands for saving on fuel and earning rewards on everyday purchases 

ATLANTA, GA, May 20, 2024 – How are “Whirl’d Famous” smoothies, juices, and bowls connected to cents-per-gallon savings at the pump? National loyalty leaders from Go To Foods (the parent company of the Jamba® brand), Shell (the national fuel provider for the Fuel Rewards® program), and PDI Technologies (the convenience retail technology company that owns and operates the Fuel Rewards® program) will answer that question and more when they present at the annual Customer Relationship Management Conference (CRMC). CRMC 2024 will take place at the Hilton Chicago from May 20 to 22, 2024. The “Building Loyalty Partnerships that Drive Consumer and Commercial Value” session will take place on Tuesday, May 21, from 4:20 to 4:50 pm CDT. 

During the CRMC 24 session, Mike Sylvester (Senior Director, Partnerships & Sponsorships, Go To Foods), Sam Chheng (US Loyalty Business Development Manager, Partnerships, Shell), and Bobby Spence (Vice President, Business Development & Strategic Partnerships, PDI Technologies) will discuss how linking Jamba Rewards and the Fuel Rewards® program benefits both consumers and brands alike. The insightful discussion also will include identifying meaningful benefits, building mutual brand exposure, and scaling for incremental profitability from existing members and new customers. 

The Fuel Rewards® program offers many ways for members to save at the pump by stacking extra savings earned from everyday purchases like dining and online shopping. To see featured offers from popular soda brands, food delivery services, instore and online retailers, and more, visit the Fuel Rewards® program online. To learn how your brand can become part of the program, contact PDI

About the Fuel Rewards® program  

The Fuel Rewards® program is the premier national loyalty program that connects national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at the pump. PDI Technologies is the convenience retail technology company that owns and operates the Fuel Rewards® program that serves more than 25 million members and has helped them save over $2 billion on their fuel purchases to date. As part of a national coalition loyalty program, Fuel Rewards® members earn rewards on everyday purchases from a variety of retailers and can redeem cents-per-gallon rewards at participating Shell locations across the United States. To learn more about the Fuel Rewards® program visit   

About PDI Technologies 

With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards® program and GasBuddy®, two popular brands representing more than 30 million users. Visit the PDI Technologies website. 

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