An episode of the OpenRoom Talks series
In this podcast organized by OpenRoom Events, PDI’s Jason Lobel joined Glenn Frazier from the Hershey Company, to discuss the recent changes in consumer behavior and how actionable insights can help convenience retailers and CPG brands alike.
Themes discussed include:
- The impact of COVID-19 on the convenience retail and confectionary sectors
- The swift progress being made in the field of data analytics for convenience retailers
- How convenience retailers can leverage shopper data in order to drive sales of CPGs