What Is PDI Data Services?
PDI Data Services gives consumer packaged goods (CPG) brands a store-level view of distribution gaps across independent convenience stores, a channel where fragmented, locally reported data makes growth hard to plan. Through reports or an AI-powered chat, brands see which outlets are missing their products, which SKUs are absent, and how much velocity and revenue each opportunity could add. The result is a focused hitlist of target stores that sales teams, category leaders, and executives can export and share. One brand partner grew its points of distribution from just over 600 to nearly 4,000 in nine months.
Key Takeaways
- Find the independent stores missing your products–outlet by outlet.
- See which SKUs are absent and what each gap could be worth in velocity and revenue.
- Turn a focused hitlist into sales outreach, distributor engagement, or expanded distribution in hard-to-reach locations.
- Share one set of priorities across sales teams, category leaders, and executives.
- Supplement manual store visits with data that scales across the independent channel.
- Grow points of distribution with measurable results, such as one brand partner moving from just over 600 to nearly 4,000 in nine months.
Read the transcript
For CPG brands, growth in retail convenience increasingly depends on getting actionable and reliable data in the independent operator channel. However, data from independent operators in retail convenience is fragmented, highly localized, and often lacks the reporting consistency that CPG brands have with larger chains. Without reliable visibility, brands have considerable challenges when identifying where products are missing, scoping the true size of an opportunity, and determining where to focus the time and resources of a sales team.
As the software and technology nexus of petroleum and retail convenience, PDI Technologies has unparalleled access to the highest quality and quantity of CPG data from the independent operator network. PDI’s independent retail data delivers a store-level view of distribution gaps across the independent convenience subchannel. Either through reports or AI-powered chat discussion, customers surface hidden opportunities. We help CPGs generate a focused hit list of outlets where they should target their products.
By quantifying each opportunity, CPGs can see the number of potential outlets, the specific SKUs missing, estimated product velocity, and the projected revenue upside. This allows brands to move from theory-based broad expansion strategies to focused, high-confidence action plans.
We’ve designed our PDI insights to be operational, exportable, and shareable, making it easy to align sales teams, category leaders, and executive stakeholders around a common set of priorities. Teams can quickly translate insight into execution, whether that means direct sales outreach, distributor engagement, or leveraging PDI support to expand distribution in hard-to-reach locations.
The impact of PDI data is highly measurable. Recently, one of our brand partners increased total points of distribution from just over 600 to nearly 4,000 in nine months, and a focus sample of 400 stores, brand unit share doubled, while the overall category saw a lift of more than 12%. We don’t just add more placements; we drive meaningful performance in stores where growth was previously difficult or impossible to unlock.
CPGs that work with PDI supplement the traditional alternative of manual store visits, reducing resource-intensive, time-consuming, inconsistent, and nearly impossible to scale processes. We help you identify the white space, quantify the revenue opportunity, prioritize the right stores, and execute with clarity, turning one of the most complex and data-dark areas of retail convenience into a highly structured and scalable growth engine for CPG brands.