What Is PDI Data Services?
CPG brands often have limited visibility into how their products actually perform in convenience retail, one of the most influential channels for shaping purchase decisions. PDI Data Services turns fragmented, inconsistent data from roughly 150,000 U.S. convenience locations into a clear, decision-ready picture of real store-level activity and shopper behavior. Because the data reflects actual transactions at both chain and independent stores, brand managers can build marketing, product, and distribution strategy on real consumer behavior rather than assumptions.
Key Takeaways
- Access transaction and shopper data across roughly 150,000 U.S. convenience locations, including independent operators.
- Ground marketing, product innovation, and distribution planning in real purchasing behavior, not theoretical models.
- Optimize assortment, shelf placement, and promotions with category-level performance data.
- Activate campaigns directly at the point of decision, reaching millions of shoppers each month.
- Measure promotional ROI with post-campaign recaps across the network, by chain or independent operator.
Read the transcript
CPG brands face a massive blind spot in the convenience channel – one of the most important places to influence consumer purchasing decisions. PDI Data transforms one of the most complex markets into a clear picture of actionable information.
With roughly 150,000 locations across the U.S., two-thirds being independent operators, the North American retail convenience market is deeply fragmented. Traditional data sources fail to fully capture consumer purchasing behavior, leaving brands with incomplete insight and limited control.
Changing the game, PDI Technologies connects retailers to their customers across the convenience ecosystem, putting our solutions in a unique position to provide unmatched visibility into real store-level activity and shopper behavior, acting as a flashlight in this historically dark channel.
PDI Technologies transforms messy, inconsistent inputs into AI-curated decision-ready intelligence. This is differentiated data built specifically to power CPG strategy.
Brand managers can use PDI technology’s transaction data for insight that shapes marketing, product innovation, distribution planning, and sales growth. Because the data reflects real consumer behavior at the store level across both chains and independent operators, CPGs who partner with PDI ground decisions in solid reality, not relying on theoretical models or assumptions.
Shopper insights teams gain visibility into consumer purchasing behavior and preferences, enabling more targeted strategies and stronger measurement of promotional effectiveness. Category managers now have access to category performance, making optimum assortment, shelf placement, and promotions all just an AI chat conversation away, especially in independent stores where visibility has traditionally been highly limited.
Through powerful activation capabilities, PDI Technologies connects brands to retailers and shoppers, influencing purchase intent across millions of consumers each month. PDI Technologies turns insight into action directly at the point of decision with unparalleled efficiency.
Then PDI closes the loop. Timely post-campaign recaps show what’s working across your network. Whether you’re focused on the entire channel, chains, or independents, your sales and trade marketing teams can understand performance and promotional ROI.
Our independent market solutions include advanced capabilities like identifying new distribution opportunities. Analytics teams leverage robust data sets for predictive modeling and faster, more confident strategic decisions.
Measurement drives activation; activation creates new data. In a channel where others rely on small samples or resold data, PDI delivers direct, independent operator insight for the entire network. Let’s get to work.