Delta Sonic Selects PDI to Replace Pinnacle ERP Solutions

TEMPLE, TEXAS – May 9, 2017 — PDI, a leading global provider of enterprise-class software solutions to the convenience retail and wholesale petroleum industries, today announced it has been selected by Delta Sonic Carwash Systems, Inc. as its enterprise resource planning (ERP) software provider. Delta Sonic was previously a customer of The Pinnacle Corporation but became one of more than 100 customers acquired by PDI during its acquisition of Pinnacle’s ERP assets at the beginning of this year.

“Migrating to a new software solution wasn’t a decision we took lightly,” said Chris Boebel, chief information officer for Delta Sonic. “Ultimately, PDI’s central database that stretches across all its products is what sold us. It will provide data consistency and operational control across our business, which significantly reduces the amount of rework or corrective measures that often have to be taken.”

Boebel said his company was also excited about the automation capabilities in PDI’s software. “PDI’s products are made to automate your business, which was a big deal for us. I think we’ll become much more efficient, and our staff will be able to reallocate some of their time to other areas of the business.”

Delta Sonic is based in Buffalo, New York and operates 29 convenience stores, all of which have full-service car wash offerings, with some locations providing detailing and oil change services. In addition to licensing the retail, retail fuel and lottery management solutions, the retailer will also turn over the day-to-day management of its pricebook to PDI’s team of pricebook experts.

“Delta Sonic had been a Pinnacle customer since 2001, so it’s incredibly gratifying to see that relationship come full circle with PDI becoming their long-term strategic software partner,” said Drew Mize, vice president of PDI Pinnacle operations. “We are committed to providing the solutions and services that will fit their unique business model and help them drive customer loyalty and increase topline revenue.”

PDI will continue providing support and service to the remaining acquired Pinnacle customers for however long they choose to use their current software solution.

About PDI Technologies, Inc.

Professional Datasolutions, Inc. is now PDI Technologies, Inc.

With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards® program and GasBuddy, two popular brands representing 15 million monthly users.

For more information, contact:
Kelly O’Brien,