Southeastern Grocers to Introduce New Loyalty Program

JACKSONVILLE, FLORIDA – April 16, 2018 (Business Wire) – Today, Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced that they are saying goodbye to Plenti and will begin providing customers with rewards from an old friend.

This summer, Southeastern Grocers will introduce a new loyalty program, SE Grocers rewards, which will allow customers to redeem points on groceries and fuel at participating Shell or other select fuel stations.

Anthony Hucker, President and CEO of Southeastern Grocers said, “We are committed to providing a loyalty program for our customers and associates that will best meet their everyday needs. We have listened loudly to our customers about all of the things they value with our current rewards program and how we can make our next loyalty program even better. We are excited to announce that our customers will soon be able to redeem rewards for savings on fuel at participating Shell or other select fuel stations and on groceries through the SE Grocers rewards loyalty program.

“We will take every step to ensure this transition is clear, smooth and creates quality value and savings for our customers and associates where it matters most – food for their families and fuel for their vehicles.”

Customers can continue to earn Plenti points in BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores through July 10, 2018 and the unredeemed points value earned in stores will be issued to the SE Grocers rewards program when the new program is launched. Customers must be fully registered in order to use points now or take the points value to the new SE Grocers rewards program. To ensure an easy and seamless transition, customers can visit,,, or to check the status of enrollment.

Great rewards are coming this summer – welcome back, Shell! For general questions about the future rewards program, please call 1-866-946-6349.

About Southeastern Grocers

Southeastern Grocers, LLC, (SEG) parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit and

Southeastern Grocers, LLC contact:

About Excentus

Excentus Corporation, a PDI company, is a leader in loyalty marketing and technology solutions, specializes in the design, development and implementation of loyalty programs. Since 2012, Excentus has operated its own nationwide loyalty program, the Fuel Rewards® program, which has grown to more than 13 million members and $1 billion in fuel savings. Excentus offers a full suite of loyalty products and solutions for national and regional brands, grocery chains, consumer packaged goods manufacturers, convenience retailers and their customers. For more information about Excentus’ loyalty marketing and technology solutions, visit

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 16,000 people working to help tackle the challenges of the new energy future.

About PDI Technologies, Inc.

Professional Datasolutions, Inc. is now PDI Technologies, Inc.

With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards® program and GasBuddy, two popular brands representing 15 million monthly users. 

For more information, contact:
Kelly O’Brien,