Tobacco companies will compensate retailers for data through pricing discounts and consumer rebates.
ATLANTA, GEORGIA – August 17, 2020 (Business Wire) — PDI, a global provider of ERP, fuel pricing, supply chain logistics, and marketing cloud solutions for the convenience retail and petroleum wholesale industries, today announced that it is offering its tobacco scan data package to single-site and independently operated c-stores for free. The package is part of PDI’s CStore Essentials solution, formerly CStorePro Technologies, and allows retailers to access funding from tobacco manufacturers that includes consumer benefits in exchange for tobacco scan data from their stores.
“During these challenging times, offering this package for free will be incredibly helpful, allowing small and independent operators to boost their bottom line, both from a product cost and consumer discount perspective, by easily gathering their data and supplying it to tobacco companies,” said Jamie Hudson, senior vice president and general manager, Offers and Insights, PDI. “Also, leveraging the scan data allows PDI, consumer packaged goods companies and the retailers to make better decisions about purchasing and distribution, merchandising, inventory, store branding and overall promotions.”
As part of this package, tobacco brands will continue to provide the stores with rebates based on sales volume and consumer engagement with tobacco products purchased in participating locations. In addition, the free package allows independent retailers to offer consumer discounts with no impact to margins. Insights gleaned from the tobacco scan data can significantly benefit retailers by uncovering consumer purchasing behavior, identifying buying trends and ultimately impacting sales.
PDI’s CStore Essentials product also supports independent and single-site retailers with store operations, promotion management, additional tobacco rebates, and more. C-store operators can sign up for their free scan data account and view additional options available by visiting www.pdicstoreessentials.com/sign-up. After signing up, select the Scan Data Plan and use coupon code SCANDATA.
About PDI Technologies, Inc.
Professional Datasolutions, Inc. is now PDI Technologies, Inc.
With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards® program and GasBuddy, two popular brands representing 15 million monthly users. pditechnologies.com
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