ERP Automation Case Study: How PDI Increased Folk Oil’s Loyalty Spend

Executive Overview

Industry: Convenience Retail

Size: 35 Stores

Solution: PDI Marketing Cloud Solutions, PDI Enterprise

Business Challenges

  • Needed an ERP solution that could unify entire operation
  • Needed better business reporting and insights
  • Needed an integrated platform for all promotions and programs
  • Needed to increase value of in-store purchase and attract new and younger members
  • Needed to defend against competitive fuel discounts and rewards

Solution Overview – PDI Enterprise and PDI Marketing Cloud Solutions

PDI Enterprise provides convenience retailers and petroleum marketers the tools to drive efficiency and time-saving automation into every part of their operation.

PDI Marketing Cloud Solutions is a complete, end-to-end solution that allows marketers and operators to attract new customers, retain existing ones, and drive higher revenues and profits.

Read more about PDI Enterprise and PDI Marketing Cloud Solutions

Folk Oil increased in-store loyalty member spend by 21% in one year

Customer Results

  • Increased operational visibility and access to timely data
  • Increased forecourt and backcourt loyalty member spend by 10% in one year
  • Reduced manual processes and increased efficiency with automation
  • Over 125,000 new members joined loyalty program

“[With PDI] you will be able to run your business from top to bottom, everything in one complete package.

– Amber Beattie, Folk Oil Co.

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Find out how PDI connects petroleum-centric business with the technology and data needed to excel.