PDI GasBuddy Advertising
Engage Consumers Before, During, and After the Pump
GasBuddy™ helps brands reach high-intent, on-the-go consumers with targeted, location-based ads—driving in-store traffic, engagement, and sales through real-time insights and precision marketing.
Available in:
NAMER
Acquire, Activate, Engage
Connect with on-the-move audiences through GasBuddy. Deliver targeted, personalized campaigns—then track in-store visits and purchases to measure true retail ROI. All powered by data you can trust.
Reach Value-Seeking Shoppers
GasBuddy gives brands access to 6 million monthly users during high-intent moments—letting advertisers influence decisions right before consumers enter convenience stores or retail locations.
Target with Precision
By leveraging location data and purchase intent, GasBuddy helps brands deliver targeted, relevant campaigns to on-the-go consumers—driving impact while reducing wasted impressions.
Measure In-Store Impact
Backed by PDI Technologies, GasBuddy combines loyalty tools and analytics to drive store visits, product purchases, and trackable retail ROI from digital ad engagements.
Key Benefits
High-Intent, Fuel-Focused Audience
Consumers open the app just before fueling or shopping, actively seeking savings or rewards and ready for CPG, QSR, and fuel offers.
First-party Location Data
GasBuddy leverages first-party location and trip data for real-time targeting with advanced audience segmentation by geography, time of day, and behavior.
Closed-Loop Attribution
PDI’s integrated POS, loyalty, and promo systems enable end-to-end ROI tracking from ad exposure to store visit to purchase.
Trusted Retail Channel Partner
With deep integrations across major fuel and c-store brands like Circle K, BP, and Shell, advertisers can launch national or regional campaigns aligned with retail promotions.
Proven Results for CPG and QSR Brands
GasBuddy campaigns have driven increased foot traffic, basket size, and brand lift, delivering positive ROI for leading snack, beverage, automotive, and fast-food brands.
GasBuddy User Engagement
GasBuddy drives engagement through receipt-based rewards, Pay with GasBuddy, and loyalty programs—plus games, sweepstakes, the Drivers Hub, and branded swag—all designed to keep users active, loyal, and returning.
Download the Datasheet
Discover how GasBuddy boosts engagement, loyalty, and ROI with targeted campaigns, rewards, and high-impact touchpoints that drive real results.
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