Join a panel of industry experts to discuss the new PDI Loyalty Playbook and walk away with new plays to power your loyalty game. We’ll cover best practices and recommendations from some of the most successful loyalty programs in the US.
You’ll learn about:
- Defining how to measure rewards program success and KPIs
- Developing a “Loyalty Culture” and incentivizing employees
- Improving results by focusing on the consumer experience
- Leveraging category manager relationships to offset program costs
- Understanding the “Power of Plastic” to accelerate acquisition
- Forecasting financials and calculating offer ROI
- Managing the customer lifecycle and offer strategy
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