Updating a loyalty program often feels like starting from scratch—but Circle K Ireland proved there’s a smarter way. In 2024, the company launched Circle K Extra, a next-generation loyalty program designed for today’s connected, value-conscious consumer.
Behind the scenes, Circle K partnered with PDI Technologies to ensure a seamless transition by leveraging the PDI Loyalty International solution. Circle K was able to preserve existing member data, and the upgraded program has enabled faster innovation and richer insights.
The result? A frictionless experience for customers and a big win for internal teams. In fact, Circle K Ireland recently won the “Best Customer Loyalty Programme” award at the 2025 Customer Experience Awards.
So, what makes Circle K Extra different? Read the full article here