What Is PDI GasBuddy Advertising?
PDI GasBuddy Advertising puts brand messages in front of drivers right before they fuel up and walk into a store. Millions of drivers use the GasBuddy app to compare prices and plan where to stop. Ads reach them exactly when they’re deciding where to spend. Advertisers can target by location, from a national campaign down to a single zip code, and see how each campaign translates into real store visits.
Key Takeaways
- Reach drivers at the moment they decide where to fuel and shop
- Target campaigns by geography, down to a single zip code
- Turn routine fuel stops into store visits and purchases
- Track verified visits and audience insights to measure real impact
- Build repeat traffic from GasBuddy’s loyal, deal-seeking users
Read the transcript
Every day, millions of drivers open GasBuddy with a simple goal: to save money on fuel and retail convenience. The scale of this audience is powerful, but the intent of this audience makes the demographic unique for brands that seek high-intent users.
GasBuddy drivers utilize the mobile app to plan their next stop, weighing fuel prices and station proximity when deciding where to stop and spend during their over-the-road journey. With real-time updates from more than 150,000 fuel locations across North America, GasBuddy’s become one of the most trusted resources for budget-conscious drivers. Since launching more than 25 years ago, GasBuddy has been downloaded over 125 million times and helped drivers save more than $3.5 billion on fuel, creating a curated community of value seekers who actively seek places that help them save.
When these drivers open GasBuddy, they’re not casually browsing; they’re on the road and prepared to spend. GasBuddy engages deal-seeking consumers and creates a unique opportunity for brand marketers across multiple industries: convenience retail, quick-service restaurants, consumer packaged goods, or even automotive aftermarket services.
All consumer brands share a common goal: to reach consumers while they’re looking to buy through proximity-based targeting. Advertisers reach drivers on GasBuddy when they’re physically near fueling locations, delivering advertising messages based on geography, whether it’s national, regional, state, designated marketing area, or even specific zip code. GasBuddy ads ensure that promotions appear in the exact moment drivers make their decisions where to stop. GasBuddy ads don’t interrupt the driver’s journey; they enrich the deal-seeker experience.
The impact of advertising with GasBuddy goes well beyond users saving at the pump. Data shows that within three hours of fueling, consumers dramatically increase their spending across multiple retail categories. Restaurants are the most visited destination after fueling, with 67% of restaurant visits happening within an hour after a fill-up. Fueling isn’t just a transaction; these necessary stops are the start of a consumer’s shopping journey.
Ad campaigns on GasBuddy do far more than drive awareness. Smart investing brands drive measurable and repeatable store visits from increasingly loyal users of the GasBuddy application through partnerships with multiple leading location intelligence providers. Advertisers gain deep campaign insights, including verified visits, incremental lift, and detailed audience analytics that reveal when and where effective engagement happens. With GasBuddy ads, brands can see exactly how digital engagement translates into real-world and real-time foot traffic of value-seeking buyers.
GasBuddy operates within the broad mobility and retail technology ecosystem that connects drivers, destinations, and decisions in real time. GasBuddy reaches a massive audience of self-motivated drivers seeking a good deal, delivering relevant offers at the right moment, and turning everyday fuel stops into opportunities for incremental traffic and sales. When drivers are looking to save, they’re also deciding where to stop and spend next. This is the GasBuddy difference for brands amidst the sea of generic advertising platforms.