What Is PDI Loyalty?
A small number of c-store customers drive most of a store’s revenue, so growing profit means keeping your best customers coming back, not just adding new ones. PDI Loyalty is a suite of connected solutions built to help convenience retail operators attract, activate, and retain their top shoppers through timely, personalized engagement. The platform includes PDI Engagement Manager for building and launching promotions, PDI Experience Designer for personalized customer journeys, and native integration with PDI Enterprise Pricebook, so pricing and offer data stay in sync without manual work. Engage with PDI Professional Services to launch your first loyalty program or scale up an enterprise-wide campaign strategy.
Key Takeaways
- Put your marketing dollars where they matter: the 30% of customers driving most of your revenue.
- Get your offers live faster with PDI Engagement Manager, without waiting on manual updates.
- Watch every price change flow straight to your loyalty offers, with no re-entering data across systems.
- Guide customers from their first visit to a win-back offer with personalized journeys in PDI Experience Designer.
- Give customers one connected way to pay, earn, and redeem, from the pump to the register.
- Reach customers exactly when they’re ready to respond, with AI timing offers automatically.
Read the transcript
In convenience retail, every transaction matters, but not all customers are created equal. 30% of c-store customers contribute 70% of the c-store’s revenue. Profitability isn’t just about getting more customers in the door, but the optimum ones.
PDI Loyalty is purpose-built to meet the fast-paced demands of incentivizing more frequent store visits from the top customers of convenience retail sites, with a suite of complementary solutions. PDI Loyalty helps operators attract, activate, and retain shoppers through meaningful and timely engagement. Whether launching a loyalty program for the first time or expanding an enterprise-scale strategy, PDI supports loyalty programs of any shape and size, giving our customers the flexibility to move fast today while building long-term engagement strategies for tomorrow.
PDI Loyalty features our powerful engagement manager, providing major advancements in how retailers can create and manage loyalty promotions through an intuitive interface. Marketing departments can configure offers, launch campaigns, and optimize engagement in real time. PDI Loyalty users can quickly create, edit, and publish product promotions that push directly to the loyalty engine, with batch upload capabilities that can launch entire groups of offers at once.
What sets PDI’s loyalty engagement manager apart from any other solution is native integration with our retail ERP price book. Instead of manually uploading product files or re-entering item data from a non-integrated loyalty program, our fully integrated solution cuts down manual steps to provide dramatically more efficient processes for marketing teams and store personnel. Because Engagement Manager is the exclusive loyalty platform that PDI integrates with our own ecosystem for PDI ERP customers, this level of price book connectivity and campaign control simply isn’t available from any other third-party loyalty providers. PDI is and will be the only provider who can offer this level of integration between the loyalty platform and the ERP.
PDI Loyalty Suite also integrates digital payments, mobile payments, and loyalty within a single consumer experience. C-store customers can pay, earn, redeem, and engage within one connected journey.
With PDI Experience Designer, we built personalization from the very beginning. Experience Designer allows PDI customers to design their own custom messaging, build precise customer segments, and create multi-channel journeys that guide consumers’ behavior from onboarding and birthday rewards to win back campaigns. The integration to our mobile app unlocks automated push notifications and real-time engagement with your most valuable customers.
With AI-powered campaign automation, PDI now takes loyalty to the next level, deriving optimized timing to deliver offers and messages when customers are most likely to respond. This results in smarter engagement, stronger connections, and better performance, all while simplifying your team’s workflow.
Behind the scenes, real-time loyalty dashboards bring everything together, turning everyday transactions into actionable insights. PDI loyalty users gain more channels to influence consumer behavior, drive repeat visits, and even acquire new loyalty members directly at the pump. Speed to deployment matters. Our professional services team gets programs off the ground quickly, launching foundational campaigns to drive engagement and results, starting on day one.
PDI Loyalty is all about outcomes: more personalized experiences, more engaged customers, more opportunities to turn everyday transactions into lasting relationships. Loyalty should be much more than a program in convenience retail. For sophisticated operators, loyalty is the engine of growth.